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‘Digital Basics’ is a workshop designed for businesses at the beginning of their journey into DIGITAL marketing.

During the workshop we will look at some great, easy-to-use tools to help you get started, as well as focusing on ways to manage and maintain a healthy digital presence. Get your new business ready for a great digital start to 2021.

You will learn:

• What is ‘digital’?

• What are digital tools? What types of digital tools are available and how can they benefit your business?

• How to form you customer avatar (no digital marketing should even be considered without knowing who you are targeting)

• Vendor selection guide

• Social media – which platforms do you choose?

• The online customer journey

At the completion of the session you will leave with:

• How to align your digital needs with your business goals

• The basic principles of a successful website

• An understanding of Google and how it works

• How to measure your digital marketing efforts

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