‘Digital Basics’ is a workshop designed for businesses at the beginning of their journey into DIGITAL marketing.
During the workshop we will look at some great, easy-to-use tools to help you get started, as well as focusing on ways to manage and maintain a healthy digital presence.Get your new business ready for a great digital start to 2021.
You will learn:• What is ‘digital’?• What are digital tools? What types of digital tools are available and how can they benefit your business? • How to form you customer avatar (no digital marketing should even be considered without knowing who you are targeting)• Vendor selection guide• Social media – which platforms do you choose?• The online customer journey
At the completion of the session you will leave with:• How to align your digital needs with your business goals• The basic principles of a successful website• An understanding of Google and how it works• How to measure your digital marketing efforts
A one-to-one follow up meeting is available to assist you further and embed the ideas/principles of the session. Please contact SRBEC firstname.lastname@example.org to connect with your local business advisor.