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Our specialist digital business advisor , Andrew Campbell will walk you through the 5 steps to create a useful and profitable marketing plan for your Ecommerce store.

Andrew will demonstrate some of the many free and paid marketing techniques to attract traffic to your store, show you how to convert this new traffic into paying customers and finally, how to drive follow-up sales to increase revenue and profitability.

It takes 7 times the effort of keeping an existing customer to attract a new customer, so discover how to keep your online customers coming back!

You will learn:

• Several free and paid techniques to drive traffic to you Ecommerce store.

• How to create a 5-step marketing plan that is designed to attract new customers and keep existing ones too.

• Tips on how to convert online enquiries/leads into sales.

At the completion of the session you will leave with:

• A solid/robust 5 step marketing plan to use on your own Ecommerce store.

• A good knowledge of how to convert warm leads into paying customers.

• A great understanding of the importance to look after existing customers and how this dramatically affects the profitability of your business.

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